Our mission is not only to empower leaders, but to inspire entire businesses to connect with clients and each other in a meaningful way. Although our primary expertise is hospitality, Morale Matters serves businesses in all industries in a variety of growth stages. We feel that a hospitality mindset is the cornerstone to every successful business, regardless of whether a business serves food or beverages. The art of hospitality is not just what we do; it is who we are.

Whether an owner’s goals are to scale, sell, or both, we work to optimize operations and position businesses to achieve their ultimate goals. Combining marketing efforts with the ability to close sales leads at a high level, and the ability to teach you and your team to do the same, is our recipe for exponential and sustainable growth. Morale Matters is thrilled to support you in maintaining a high quality of life with a simultaneously streamlined and profitable business.

Business Fnancial Audit Los Angeles


Jamison Roy: Founder | Business Consultant

Jamison is a 4th generation operations expert with extensive expertise in managing people and projects, financial analysis, sales, and marketing. He has been managing operations and developing brands for over 25 years. Jamison was incremental in growth and operations of his family’s restaurant business from 1 to 14 venues with annual revenue exceeding $90M. During his tenure, 6 restaurants ranked in the Top 100 Bars & Restaurants in the country year after year. He has also served as a General Manager and Director of Operations in other high-profile companies. Jamison has 5 years of corporate experience as a Brand Development Manager and Portfolio Manager, representing some of the largest global brands and achieving 350-450% sales growth each year. He has served as both a supplier and distributor partner to thousands of businesses. Jamison has also worked as a Consultant and Director of Finance for several real estate and wealth management enterprises. He is especially gifted at simplifying and solving complex problems as well as leading by example. Jamison is now passionate about helping all businesses, brands, and industries he works with to grow and become more profitable.

Jamison Roy

Danielle Roy: Founder | Business Consultant

Danielle Roy

Danielle specializes in project management, talent development, strategic communication, infrastructure design, HR, and sales and marketing. She previously managed talent development and recruiting as the HR Corporate Business Partner for over 4000 employees. Prior to that, she managed sales teams in the top performing and most competitive territories at a Forbes Top 25 Largest Private Company. Her teams have helped build some of the most profitable brands in the world. Danielle retains 6 certifications in wine, spirits, and sake, and multiple certifications in HR. Danielle is a SHRM member and on the EDD Employer Advisory Council for the state of California. She has been a Speaker and Panel Moderator on leadership and profitability for 2 conference sessions at the Bar & Restaurant Expo in 2024 at the Las Vegas Convention Center. As a DDI Global Certified Facilitator and an Appreciation at Work Certified Facilitator, she has led thousands of trainings and speaking engagements for both large and small businesses. Danielle’s podcast Valley Biz Buzz has been rated a Best Business Podcast in Los Angeles since early 2023, and she is a writer on inspirational leadership for several newspaper publications.



We empower leaders, businesses, and brands to reach their full potential by providing them with the resources and support they need to succeed.


We are passionate about cultivating inspirational leadership within businesses and organizations, believing that inspirational leaders are the cornerstone to driving positive change in the world.


We value integrity and uphold the highest standards in all our interactions, ensuring transparency, honesty, and accountability in every project and partnership.


We prioritize active listening and believe that effective, proactive communication is essential to aligning goals, and driving impactful solutions and results.


We embrace innovation and creativity in our solutions, constantly seeking new and effective ways to drive business growth and solve complex challenges.


We are committed to delivering exceptional results through a dedication to quality and excellence in every aspect of our work, from operations optimization to sales strategies and marketing initiatives.

Join our satisfied clients

who have entrusted us with their business growth